Development work
Social Media Marketing Campaign: Quin
I was hired by McMullens Brewery to create some concepts for their new limited edition brew ‘Quin’. I needed to make an animation for their story and reels on Instagram. Along with this I made a variety of static images for the company to post.
The logo for Quin had been premade by graphic designer. The job that I was given was to create assets based on the design of the logo for Quin i.e. The slogans, Title and graphics (Reeds and circle designs).
Story Post
The brief was that the original post was meant to be a static image, however after further discussion, they decided that they would like it to be animated.
They originally asked for it to have the reeds flowing as if affected by wind whilst the rest of the image remained static. I completed this request then as an experiment, I animated all the subjects of the image. I sent both versions to Mcmullen so it was their decision which they wanted to go with.
Reel Post
The brief asked for an animation of a “Rivertown glass, glass fills up, reeds come off glass into pump clip design, name of beer grows and 'limited brew now available' underneath”. I used a technique that was new to me and that was creating bubbles using a simulation in which I created in After Effects instead of drawing them all individually by hand.
Unfortunately McMullen’s decided not to use this animation in favour for the more simplistic style of the animation I created for the story.
Quin Art Concepts
